Late November, members of the ApneaSeal team ventured into the Cherrybrook Shopping Centre to validate a number of sleep market assumptions, whilst targeting appropriate demographics. The exercise was a great success, having met a large proportion of potentially undiagnosed sleep apnea sufferers and their partners, whilst also gaining market feedback on the new revolutionary custom CPAP mask, ApneaSeal. Furthermore, we were able to engage and assist patients struggling to achieve compliance with their CPAP mask; further validating patient education contributes to long-term compliance.